Online Ad Specs

General Requirements

Chicago magazine reserves the right to limit or refrain from running any banner that is detrimental to user experience. A banner can be deemed "detrimental" for either technical and/or content reasons.
Color scheme/design cannot match that of Chicago magazine
No misleading advertisements that mimic operating system errors or dialogue boxes
GIF-only campaigns are limited to 8 GIF creatives per campaign
GIF-only campaigns are limited to one creative change per week
Text link messages will be subject to space limitations determined by Chicago magazine
Chicago magazine will not alter creative in any way. Files that do not meet specs will need to be re-submitted by client.

Rich-Media Requirements

All rich media code must be sent in a Text (.txt) attachment, not the body of email
Chicago magazine requires an alternate GIF image be provided with all Flash creative for non plug-in enabled users
Rich-Media campaigns are limited to 4 creatives per campaign, one creative chance per month
Enliven, daughter window and/or any other Rich-Media types that have streaming video and/or audio will be limited to 10% of the total site inventory
Creative MUST be tested in ALL major browsers and versions prior to sending to Chicago magazine. These browsers include, but are not limited to, Netscape versions 3 & 4 and Microsoft Internet Explorer 3 & 4. Creative that does not function in all browsers will be returned to client.
Client, agency or creative shop is expected to resolve all issues related to Rich-Media creative. Chicago magazine will not be responsible for modifying or correcting any coding problems related to Rich-Media creative.

Creative and Linking URL Deadlines

Online Media Kit:

For additional information,
including rates, fill out our advertising contact form or contact:

Kristin Zimmer Shea
Advertising Director
kshea@chicagomag.com
435 N. Michigan Avenue, Suite 1700
Chicago, IL 60611
312.832.6905